We build your website first. You only pay if you love it.
01
Brand idea
DaySaw takes the biggest fear out of hiring a web agency: paying for something you haven’t seen. Everything in the brand should feel like proof first, pitch second, from a neighbor who actually picks up the phone.
Central Oregon owner-operators: trades, barbers, clinics, lodging, auto. Busy, skeptical of agencies, judge by results.
The zero-risk local alternative to $5,000 agency deposits and DIY Wix weekends.
Three pillars
Show, don’t pitch
Real live sites and real screenshots beat claims. Lead with the work.
Unmistakably local
Name the towns. Name the trades. Bend, Redmond, Madras, La Pine.
Hands-off for you
Edits by text, leads to your phone, reviews on autopilot.
Personality
02
Voice
Talk like Matt on the phone: short sentences, real numbers, no jargon. If a contractor wouldn’t say it on a job site, rewrite it.
We say
- “Your new website, built before you pay.”
- “Leads text your phone in under 45 seconds.”
- “Text Matt what you want changed.”
- “Keep it or walk away.”
We don’t say
- “0.4s Cloud Edge Speed · LIVE EDGE CDN”
- “Standard SLA: 24 to 48 hours turnaround”
- “MASSIVE VALUE INCLUDED” (all caps hype)
- Emoji as bullet points 🚀⚡✨
One label per action. The primary CTA is always Get my free build. Never “Claim prototype”, “Start trial” and “Build my free web” on the same page.
Numbers in mono. Prices, days and stats sit in JetBrains Mono so they read like a receipt, not a hype line.
Sentence case everywhere. Headlines, buttons, nav. Uppercase is reserved for nothing.
03
Logo
Keep the existing DaySaw serif wordmark. It is the one place serif lives in the system, and its heritage feel balances the modern sans type around it. Don’t redraw it; give it room.
Clear space equals the height of the “D” on every side.
Minimum size 96px wide on screen, 1 inch in print.
Never stretch it, recolor it orange, add gradients or drop shadows, or set it on a busy photo without a solid plate.
Favicon / avatar uses a Basalt square with a Pumice “D” and a small Daybreak dot.
D
D
04
Color
Named for the ground DaySaw works on: black basalt, pale pumice, deep juniper, and the first light over the Cascades. Daybreak is the only accent, and it always carries Basalt text, never white.
Basalt#121614 · rgb 18 22 20Ink, headlines, dark buttons, featured plan
Pumice#F2F3EF · rgb 242 243 239Page background
Juniper#1D3A31 · rgb 29 58 49Feature panels, final CTA
Daybreak#FF5B24 · rgb 255 91 36The accent: CTAs, stars, live dots
Stone#535B56Body copy
Ash#D9DDD6Lines, borders
Snow#FFFFFFCards, forms
Daybreak Ink#C73D0DAccent text on light
Daybreak Soft#FFE4D9Focus rings, highlights
Proportion
Pumice 60%
Basalt 22%
Juniper 12%
6%
Contrast (WCAG 2.2)
AaBasalt / Pumice · 16.4:1 · AAA
AaStone / Pumice · 6.3:1 · AA
AaBasalt / Daybreak · 5.9:1 · AA
AaPumice / Juniper · 11.1:1 · AAA
AaDaybreak Ink / Pumice · 4.6:1 · AA
AaWhite / Daybreak · 3.1:1 · Don’t
05
Typography
Three families, three jobs. A sturdy grotesk for headlines, a friendly geometric for reading, and a mono for anything you’d see on an invoice.
Keep it or walk away.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm 0123456789
Send us your business name. We design a complete custom site around your trade and town. No deposit, no card. Your finished site runs on a private link, so you can open it on your phone, test the forms and show your crew.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm 0123456789
$197/mo · Day 14 · 0.4s · (541) 728-3165
Scale
Hero · 76 / 1.02
Built first.
H2 · 52 / 1.05
Real sites, real towns.
H3 · 26 / 1.2
It goes live, privately
Lead · 21 / 1.55
Text Matt what you want changed. It’s live in 24 to 48 hours.
Body · 17 / 1.6
Every form submission hits your cell in under 45 seconds.
Micro · 13 mono
Best value · Save $100/mo
06
Components
Controls are pills, surfaces are soft 20px cards, inputs are 12px. Buttons press down 1px when tapped.
Buttons
Primary = Daybreak, one per view. Secondary = Basalt. Tertiary = ghost.
Tags & status
Live prototype
Bend, OR
+340% member leads
Input
Label above, helper below. Never placeholder-as-label.
Price block
$297/mo
Complete Package · website + review engine
Work tile
La Pine Eyecare La Pine2.4× patient inquiries
07
Shape, space, depth
Radius
Pill · controls
20 · cards
14 · image frames
12 · inputs
Spacing · 4px base
8
16
24
32
48
64
96 · section
Elevation · Basalt-tinted
1 · rest
2 · hover
3 · hero frames
08
Imagery & icons
Two kinds of pictures only: real client work in clean browser frames, and documentary photos of Central Oregon owners at work. Natural light, cool shadows, no stock handshakes.
Icons · Phosphor, Regular weight
One family only. Regular for UI, Fill for stars and status. Replaces all emoji on the current site.
09
Motion
420–800ms
Ease-out cubic-bezier(.16,1,.3,1). Things arrive and settle, they don’t bounce.
Rise 24px
Sections fade up once as they enter. Never on every scroll.
One loop
The live dot pulses and the client roster scrolls. Nothing else loops.
Reduced motion
All of it switches off for visitors who ask. Content is visible without JavaScript.
Live
built before you pay
10
What changes from today
Blue SaaS button + rainbow gradient headlineOne warm Daybreak accent on calm Pumice
Plus Jakarta, Inter, Outfit, DM Sans all loadedCabinet Grotesk + Satoshi + JetBrains Mono
Emoji category chips 🌲🔨🚗Phosphor icons, one weight
“Claim”, “Start trial”, “Build my free web”…One CTA: “Get my free build”
Tech jargon: edge CDN, SLA, pipeline valueOwner language: fast, by text, to your phone
Centered hero, 15+ sectionsSplit hero with real work, 9 focused sections
Generic 3-step processDay 0 / Day 3 / Day 14 timeline that owns the “Day” in DaySaw